Dignity Rebellion is a small for-profit company. We build consumer products with one rule: each product has to nudge the world, however slightly, in the direction of more kindness and more generosity.
The world has plenty of products that don't. We figured we'd try the other thing.
Right now, one thing. We'd rather make one product great than three products fine.
Dignity Rebellion LLC is a Delaware for-profit limited liability company headquartered in San Francisco. Founded in 2026 by Gabriel Shpitalnik. Currently a small team plus a handful of collaborators.
For-profit doesn't have to mean extractive. We build to make money and make things better. Those aren't in tension if you pick your products carefully.
If we ever ship a product that's optimized to manipulate you instead of help you, please email and yell.
Press, partnerships, product ideas, complaints, compliments. All welcome at the same address.